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Advertising

Advertising, the direction of marketing communication, within the framework of which information is disseminated in order to attract attention, create interest or maintain interest in the advertised object. For effective advertising, you need to know what interests the given age group has, so that you know exactly how to present it more attractively.If the drink depends on the weather, hot drinks in cold weather, cold in hot weather․When we are hungry we see pictures of appetizing foods, we buy them․And on social networks, according to the category of interests, advertisements are displayed that will attract them more will arouse interest

Գովազդ, մարքեթինգային հաղորդակցության ուղղվածություն, որի շրջանակներում իրականացվում է ինֆորմացիայի տարածում գովազդվող օբյեկտի նկատմամբ ուշադրություն գրավելու, հետաքրքրություն ստեղծելու կամ պահպանելու նպատակով։Արդյունավետ գովազդի համար պետք է, իմանալ թե ինչ հետաքրքրություններ ունի տվյալ տարիքային խումբը, որպեսզի հստակ իմանալ ինչպես ավելի գրավիչ ներկայացնել։Եթե ըմպելիք է կախված է եղանակից, ցուրտ եղանակին տաք ըմպելիքներ, շոգ եղանակին սառը։Սոված ժամանակ մենք ախորջալի ուտելիքների նկարներ տեսնելիս գնում ենք դրանք։Իսկ սոց-ցանցերում ըստ հետաքրքրությունների կատեգորիայի ցուցադրվում են այնպիսի գովազդներ, որոնք ավելի կգրավեն նրանց և հետաքրքրություն կառաջացնեն:

Grammar. The questions

Special questions1

1. He ran across the street.
Where did he run?
2. She said it very politely.
How did she say it?
3. I spent my holidays in Switzerland.
Where did you spend your holidays?
4. I play three times a week.
How often do you play?
5. My brother teaches me a lot.
Who teaches you a lot?
6. They gave up on Monday.
When did they give up?
7. They started the climb on Sunday morning.
What did they start on Sunday morning?
8. The children went to the shopping centre.
Who went to the shopping centre?
9. They met at the station.
Where did they meet?
10. He did his workout.
What did he do?
11. Two policemen enter the room.
Where do two policemen enter
12. The men come a little closer.
Who comes a little closer?
13. The two women come from Brazil.
Who comes from Brazil?
14. They worked carefully.
How did they work?
15. The jacket is 50 dollars.
How much is the jacket?

Special questions2

1. They took the children home.
Who did they take home?
2. He went to the bakery.
Where did he go?
3. They got to the airport by taxi.
How did they get to the airport?
4. They go shopping once a week.
How often do they go shopping?
5. Jane opened the door.
Who opened the door?
6. They have got five cats.
How many cats have they got?
7. He bought a house.
What did he buy?
8. The cat ate the fish.
What did the cat eat?
9. The plant pot fell on the floor.
What fell on the floor?
10. They sell 20 kilos of sugar a day.
How many kilos of sugar do they sell a day?
11. She found Pamela’s key.
Whose key did she find?
12. The boys play football.
Who plays football?
13. They came late because they had caused an accident.
Why did they come late?
14. He lives in a big house.
Where does he live?
15. His car broke down.
What broke down?

Special questions3

1. Who sits next to Frank? Clara.
2. Where does the boy come from? He’s from Newcastle.
3. How old are her children? They are seven and ten.
4. When is Peter’s birthday? In April, I think.
5. How much is the shirt? It’s twenty pounds.
6. Who is best at playing tennis? It’s Bob.
7. Where are you going? I’m going to my friends.
8. How much is an orange juice? It’s fifty pence.
9. When does the restaurant open? It opens at six o’ clock.
10. Where can I get some ice cream? You can get some at the snack bar.
11. What are you going to order? Fish and chips.
12. What are you going to do on Saturday? I don’t know.
13. Who has got my pullover? I have got it.
14. What is your name? Carol.
15. When is Susan’s party? It’s on Friday.

Tag questions1

  1. He’s been to Texas, hasn’t he?
  2. Dogs like meat, don’t they?
  3. There are some apples left, aren’t there?
  4. I’m late, aren’t I?
  5. Let’s go, shall we?
  6. Don’t smoke, will you?
  7. He does sing in the bathroom, doesn’t he?
  8. He’ll never know, will he?
  9. I think he’s from India, isn’t he?
  10. Lovely day today, isn’t it?

Tag questions2

  1. He sometimes reads the newspaper, doesn’t he?
  2. You are Indian, aren’t you?
  3. They had a nice weekend, didn’t they?
  4. Peggy didn’t use the pencil, did she?
  5. Mary has answered the teacher’s question, hasn’t she?
  6. The boy is from Turkey, isn’t he?
  7. Sue wasn’t listening, was she?
  8. Andrew isn’t sleeping, is he?
  9. Tom and Maria will arrive at Heathrow, won’t they?
  10. She has a brother, hasn’t she?

Tag questions 3

  1. She is collecting stickers, isn’t she?
  2. We often watch TV in the afternoon, don’t we?
  3. You have cleaned your bike, haven’t you?
  4. John and Max don’t like maths, do they?
  5. Peter played handball yesterday, didn’t he?
  6. They are going home from school, aren’t they?
  7. Mary didn’t do her homework last Monday, did she?
  8. He could have bought a new car, couldn’t he?
  9. Kevin will come tonight, won’t he?
  10. I’m clever, aren’t I?

PLANTS AND THEIR USES.

From earliest times plants are known to play an important part in every-day
life of man. We know plants to provide us with food, clothes, shelter and many
other necessary things. We are still as dependent upon plants as primitive man
was thousands years ago. Great necessity caused primitive man to grow plants.
And the cultivation of plants is thought to be closely connected with man’s
progress. In order to grow plants one had to settle down and to begin building
houses. Primitive men had few needs except food and clothing. Civilization has
increased man’s wants to a surprising extent. The man of today is no longer
satisfied with merely having food to eat and house to live in. He wants raw
materials, which can be made into useful things and products. Our food and
clothing are produced directly or indirectly by plants. Many animals feed on
plants and produce food and raw materials used by man. Without plant neither
animals nor men will be able to live. Many things we use in everyday life are
made from plants. The paper we write on, the clothes we wear, the tables we sit
at, all come from plants. Plants are used as timber in the making of furniture and
as fuel. Many drugs are made from plants.
Plant culture began a great many years ago. The most important plants in the
world are said to have been grown 4.000 years ago. There exist very many
species of plants. But the best known to most people are those that are useful to
men. They are grown and cultivated by farmers and are called farm crops. These
crops are used for many different purposes.
Some are used directly by man, some are consumed by animals, others are
used in industry and medicine. We can certainly expect new uses to be found and the value of other plants to be discovered.

1.Answer the questions.

  1. Why are plants so important in our life? Because plants to provide us with food, clothes, shelter and many other necessary things.
  2. Are we dependent upon plants? Yes
  3. What has civilization increased? The man of today is no longer satisfied with merely having food to eat and house to live in.
  4. What were primitive men’s needs? Primitive men had few needs except food and clothing.
  5. What is farm crop? The best known to most people are those that are useful to men. They are grown and cultivated by farmers and are called farm crops.
  6. What are the spheres of the usage of plants? These crops are used for many different purposes.Some are used directly by man, some are consumed by animals, others are used in industry and medicine.

2. Shelter, great necessity, many drugs, the value

3. Earliest times, crops, dependent upon plants, thousands years ago, to be closely connected with man’s progress, Primitive men…

4.

  1. We know that plant provide us with food .
  2. We still depend on plants.
  3. If we want to cultivate this crop we must study its characteristics.
  4. These plants are used for feeding animal .
  5. cultivation of plants is connected with man’s progress.

5. 1.Some plants have been cultivated for over four thousand years

2.Plants provide us with food and clothing

3.Plants are the raw material from which we make various things

4. The most important plants are agricultural because they are used directly by humans

5.Many medicines are made from plants

6.The plants provide us with wood from which furniture, paper and other items are made

7.We know these plants well

8.To understand how a plant grows, you need to study botany

9.Agricultural crops are the most important plants in our lives

Present perfect

1. Sophie and I have known each other since we were at school together.

2. I have played tennis since I was eight years old.

3. Alain has been in hospital three times this year.

4. I have wanted  to be an actor for as long as I can remember.

5. My uncle has smoked 40 cigarettes a day for 40 years – and he’s a doctor!

6. You have had that suit for more than ten years! Isn’t it time to get a new one?

7. Since he finished university, my brother has worked  in five different countries.

8. Zerrin has watched that TV programme every week since it started.

9. I have never liked  bananas. I think they’re horrible!

10. What’s the most interesting city you have ever visited ?

Ernest Hamingway

Ernest Hemingway is my favourite writer. He is one of
the American writers. Hemingway was
born in 1899 in Oak Park,, Illinois. His father was a doctor.
In high school Hemingway played football and wrote for
the school newspaper. He wanted to enlist
for the war but was rejected because of an eye injury from
football. Finally he managed to go to Europe as an
ambulance driver for the Red Cross. He joined the Italian
army and was seriously wounded.

every man’s life ends the same way. it is only the details of how he lived and how the died that distingvish one man from another

His war experience provided the background for his many short stories and novels. He achieved success with A Farewell to Arms, the story of love between an American lieutenant and an English nurse during the First World War. Hemingway wrote The Old Man and the Sea when he lived in Cuba. He was awarded the Nobel Hemingway committed suicide, as his father had done before him under similar circumstances.

Modal verbs: can, may, must 18.05-24.05

Can, could, and be able to

  • We use can to say that something is possible or that somebody has the ability to do something.

e.g. He can speak many foreign languages.

  • The negative is can’t.
  • But can has only two forms can(present) and could (past).
  • Can has no future and present perfect that is why in those cases we use be able to.

e.g. I will be able to meet you tomorrow.

They haven’t been able to sleep recently.

May and Might

  • We use may or might to say that something is a possibility.

It may be true.(present)

It might be true.(past)

It might rain.(future- perhaps it will rain)

  • The negative forms are may not and might not (mightn’t)

Remember

I,you,he….etc   may(might)  not  be (true, at home, in the office)

                                                   not be (doing, working,having)

                                                   not    do, know, have , want

Must and have to 

  • We use must and have to to say that it is necessary to do something.

E/g I must go or I have to go

  • The negative forms are mustn’t and don’t have to(doesn’t have to)
  • The difference between must and have to:

You must do something.

You must meet her.

In both cases the speaker says that it is necessary.

You can’t turn right here, you have to turn left.(because of the traffic system)

I have to get up early tomorrow.My train leaves at 7:30

Exercises

  1. Complete the sentences using can, could, be able to

1.John has traveled a lot. He can speak four languages.

2.I haven’t been able to sleep very well lately.

3. She can drive, but she hasn’t got a car.

4. I ….. see you on Friday, but I …. meet you on Saturday.

5. You look tired. – Yes, I couldn’t sleep last night.

6.I was feeling sick yesterday. I couldn’t eat anything.

7.They didn’t want to come with us, but we can persuade them.

2. Use may or might

1.I was surprised, that Sarah wasn’t at the meeting.- She might not have known  about it.

2. He may be in the office.

3. Ask Ann, she may know.

4.I haven’t decided where I am going for holidays. I might go to England.

5.Take the umbrella. It may rain later.

3.Use must, mustn’t , have to , don’t/doesn’t have to

  1. I promised I would be on time. I mustn’t be late.
  2. I’m not working tomorrow, so I don’t have to get up early.
  3. What do I have to do to get a driving license?
  4. I haven’t phoned Ann for ages, I must phone her tonight.
  5. I don’t want anyone to know. You mustn’t tell anyone.
  6. He mustn’t  wear a suit to work, but he usually does.
  7. We haven’t got much time. We have to hurry.

Հեռավար առցանց ուսուցում մարտի30-ապրիլի3

The Final Speech from The Great Dictator

  • լսել խոսքը(ճառը) յութուբյան տեսանյութից
  • կարդալ, թարգմանել, քննարկել
  • սովորել նոր բառերը
  • ընտրել հատված և ձայնագրել
  • Առանձնացնել այն նախադասությունները, որտեղ կան բառերի և հանգերի կրկնություններ (repetition and rhythm),օրինակ՝ “Machine men with machine minds and machine hearts!”

millions throughout the world — millions of despairing men, women, and little children

machine men with machine minds and machine hearts

You are not machines! You are not cattle! You are men!

let us use that power — let us all unite

  • առանձնացնել այն նախադասությունները,որտեղ Չապլինը իր խոսքով հույս է արթնացնում մարդկանց մեջ։(hope)

We want to live by each other’s happiness — not by each other’s misery.

You, the people have the power — the power to create machines. The power to create happiness! You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure.

Let us fight for a new world — a decent world that will give men a chance to work — that will give youth a future and old age a security.

  • առանձնացնել այն նախադասությունները, որ հույզեր են առաջացնում:(emotions)

Don’t give yourselves to these unnatural men — machine men with machine minds and machine hearts! You are not machines! You are not cattle! You are men!

Vocabulary

gentile-  somebody not  wanting power or money

misery — extreme sadness

Greed- selfishly wanting power or money

Poisonedլ -to give sb or sth a substance that causes death

barricaded- to close something in to a place with an obstruction, so as to restrict

abundance – a large quantity of sth

cynical-only thinking about your own interests

despairing- having no hope

bitterness-  angry and hurt because of a bad experience

dictators– a ruler of a country that has total power & usually got that power through force or violence

liberty– freedom

perish -to die suddenly and possibly violently

brutes – a savage person or animal

despise – to hate very strongly

enslave- to make sb your slave

regiment -to organize in a strict way

drill – to train soldiers by lots of repetition

cattle -cows

cannon fodder – soldiers that are used in war to be sent to their death

intolerance -not accepting other people’s beliefs or behaviour that are different from your own

decent – kind, honest, respectable, nice, good

reason -sth that is right, practical or possible

“Mkhitar Sebastatsi” Educational Complex

“Yerevan Mkhitar Sebastatsi’’ Educomplex is a state experimental non-profit public educational institution realizing public education with alternative author educational programs at 5 pre-schools, 5 primary schools, a middle and a high school.

The Educomplex has had significant progress in organizing care and development of children at our pre-schools and primary schools. The author educational program, being carried out at our primary schools, is called “Fun of Discovering Knowledge”.

The transparent educational environment adjusted and appropriate to children’s age groups, swimming pools, bike tracks, playgrounds and group rooms, the use of interactive boards and other digital means, the use of games, student centered and skill based approach increases the learners’ intrinsic motivation so much that they come to school to study and live a happy childhood. Our experience in this field of activities has become rich enough to share with the schools and teacher training educational institutions not only inside Armenia but also throughout the world.

The key objective of organizing education is to reveal and develop the inner capabilities of each learner. The organization of education based on the individual curriculums of our high school learners, youth clubs of learners’ preferences, rich media library, science laboratories, fine art studios, Musical Center and workshops of different trades of vocational education serve to achieve the main aim of public education.

Yerevan “Mkhitar Sebastatsi” Educomplex organizes teacher training courses for the teachers of pre-schools and primary schools or the students of teacher training educational institutions to our primary schools to have an educational practice according to the established educational exchange program.

Every year teachers and learners from different regions of Armenia come to our Educomplex, and we share with them our experience in carrying out alternative author educational programmes.

The Educomplex has established public educational bridges with several schools in Artsakh (Nagorno Karabakh) and Georgia.

Three of our primary schools have their own guest homes and can host teachers from outside Yerevan during the days of teacher training courses and international educational exchange projects.

It is already two years that the implementation of the project “Educational Garden” has begun. As a result of this project all the school buildings of the Educomplex are now surrounded with greensward. Taking care of these greensward territories is considered to be educational work for our learners.

The modal verb Could.

The modal verb Could.

Could-ը Can-ի անցյալ ձևն է 

Հաստատական                                  հարցական                       ժխտական

I could–  Ես կարող էի                          Could I?                             I couldn’t

You could – դու կարող էիր                  Could you  ?                      You Couldn’t

He/she/it could -նա կարող էր            Could he/she/it?               He/she/it couldn’t

We could– մենք կարող էինք               Could we?                         We couldn’t

You could– դուք կարող էիք                 Could you?                      You couldn’t

They could-նրանք կարող էին             Could they                    They couldn’t

Նախադասությունների մեջ տեղադրել Can, Can’t, Could, Couldn’t

1.I could run fast , when I was a child.

2.Yesterday John couldn’t do that exercise alone, so he called me for help.

3. Lucy has passed his driving test.Now he can drive a car.

4.I couldn’t sleep last night. It was so hot.

5.We are having dinner party today. You can come.

6.I couldn’t finish my lunch today, I wasn’t hungry at all.

7. Can you meet me at 5 o’clock?

8.Could you hear the fireworks from your house last night?

9. Do you think you can’t write that report?

10. I can touch my toes .See!

11.Can you play any instrument?

12.My brother can cook very well. He is a  chef in a French restaurant.

13.This telephone is terrible. I can’t hear you well.

Our Colleg

The College of Yerevan “Mkhitar Sebastatsi” Educational Complex

Students get vocational and career college education at our College.

We have the following departments of career college education here:

  • Pre-school education
  • Office work with specialized teaching of foreign languages
  • Organization of tourism services with specialized teaching of foreign languages
  • Librarianship
  • Decorative and applied arts and crafts
  • Computer network maintenance
  • Photograghy
  • Fashion modeling and clothing design

Two new departments will be open in September 2019

  • Fermentation technology and winemaking
  • Computer arts design

We have the following departments of vocational education:

  • Gardening
  • Sewing technology
  • Horticulture
  • Culinary

Two new departments will be open in September 2019

  • Winemaking and production of juices
  • Pottery

At our college, we are trying to create a proper environment for vocational education: modern studio-workshop-laboratories.

We are realizing production based teaching. We are sure that the best teaching is through teaching with real work. Our educational programs are organized through the educational calendar of the Educomplex, with personal digital means and educational projects.

The education here is also considered individual as we have the opportunity to choose courses of supplementary education. Open clubs of preference development function here. We organize open creative gatherings, reviews, exhibitions, presentations and concerts.

The College students can also participate in the expositional, military-sports camps organized for the schools of the Educomplex.

Sewing workshop

The College students of the departments “Sewing technology” and “Fashion modeling and clothing design” have their trainings in one  workshop. We have already said that our education is production based. During the specialization the training is carried out by projects. The students acquire professional skills while working. They are manufacturing a make-to-order process for other branch educational institutions of the Educomplex.

For example, the students sew pillows, blankets, sheets, holiday ritual clothes and other items for the kindergartens of the Educomplex.

Laboratory of technology and decorative applied arts and crafts

There  is a  main workshop of the profession “Decorative applied arts and crafts”. But the students, having chosen the supplementary courses of handicrafts and crafts, also have their trainings here. Here the students are engaged in pottery, sculpture, drawing, as well as decorations, plates, glasses and other applied art samples.

The workshop cooperates with the Grapes and Wine School. In the result of the project work, there have been designed wine bottles, labels. Both the college students and the pre-school children take part in these projects. During the ritual projects, the students decorate the College, creating the typical environment for each ritual.

Greenhouse laboratory

There is  greenhouse laboratory  in our college. Thanks to project based teaching we can effectively combine theoretical knowledge with practical training in the greenhouse laboratory.

The greenhouse laboratory serves the students of different age groups: from pre-school children up to school children and teachers.

The middle school learners carry out their biological projects in the greenhouse. The College students of ″Horticulture″ department work here.

Grapes and Wine School

In 2018 Grapes and Wine School established the  following  departments: ″Fermentation Technology and Winemaking″, ″Winemaking and Production of juices″ and ″Cultivation of Grapes and Horticulture″.

Vineyards

We have already planted grape vines on the College hill and on the Educational Farm. The Educomplex has appealed to the Government of the RA to provide us with a plot in the uncultivated area near the Educational Farm. Here we will have a large grape vineyard, for which we have already purchased nursery vines and rooted them all year round.

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Wine Laboratory

We have  wine laboratory which is equipped with wine making equipments.

Last year our students with groups of schoolchildren took part in grape harvesting and wine making process (grape harvesting, grape crushing, releasing the juice and fermentation…)

Wine Cellar

The wine cellar will be in the basement of our building. Wine aging will be done in the barrels and clay vessels. The bottled wine will also be kept here. There will be corners for tasting wine here.

Barrel making workshop

There has been created a barrel making workshop where barrels will be made and repaired.