Advertising, the direction of marketing communication, within the framework of which information is disseminated in order to attract attention, create interest or maintain interest in the advertised object. For effective advertising, you need to know what interests the given age group has, so that you know exactly how to present it more attractively.If the drink depends on the weather, hot drinks in cold weather, cold in hot weather․When we are hungry we see pictures of appetizing foods, we buy them․And on social networks, according to the category of interests, advertisements are displayed that will attract them more will arouse interest
Գովազդ, մարքեթինգային հաղորդակցության ուղղվածություն, որի շրջանակներում իրականացվում է ինֆորմացիայի տարածում գովազդվող օբյեկտի նկատմամբ ուշադրություն գրավելու, հետաքրքրություն ստեղծելու կամ պահպանելու նպատակով։Արդյունավետ գովազդի համար պետք է, իմանալ թե ինչ հետաքրքրություններ ունի տվյալ տարիքային խումբը, որպեսզի հստակ իմանալ ինչպես ավելի գրավիչ ներկայացնել։Եթե ըմպելիք է կախված է եղանակից, ցուրտ եղանակին տաք ըմպելիքներ, շոգ եղանակին սառը։Սոված ժամանակ մենք ախորջալի ուտելիքների նկարներ տեսնելիս գնում ենք դրանք։Իսկ սոց-ցանցերում ըստ հետաքրքրությունների կատեգորիայի ցուցադրվում են այնպիսի գովազդներ, որոնք ավելի կգրավեն նրանց և հետաքրքրություն կառաջացնեն:
1. He ran across the street. Where did he run? 2. She said it very politely. How did she say it? 3. I spent my holidays in Switzerland. Where did you spend your holidays? 4. I play three times a week. How often do you play? 5. My brother teaches me a lot. Who teaches you a lot? 6. They gave up on Monday. When did they give up? 7. They started the climb on Sunday morning. What did they start on Sunday morning? 8. The children went to the shopping centre. Who went to the shopping centre? 9. They met at the station. Where did they meet? 10. He did his workout. What did he do? 11. Two policemen enter the room. Where do two policemen enter 12. The men come a little closer. Who comes a little closer? 13. The two women come from Brazil. Who comes from Brazil? 14. They worked carefully. How did they work? 15. The jacket is 50 dollars. How much is the jacket?
Special questions2
1. They took the children home. Who did they take home? 2. He went to the bakery. Where did he go? 3. They got to the airport by taxi. How did they get to the airport? 4. They go shopping once a week. How often do they go shopping? 5. Jane opened the door. Who opened the door? 6. They have got five cats. How many cats have they got? 7. He bought a house. What did he buy? 8. The cat ate the fish. What did the cat eat? 9. The plant pot fell on the floor. What fell on the floor? 10. They sell 20 kilos of sugar a day. How many kilos of sugar do they sell a day? 11. She found Pamela’s key. Whose key did she find? 12. The boys play football. Who plays football? 13. They came late because they had caused an accident. Why did they come late? 14. He lives in a big house. Where does he live? 15. His car broke down. What broke down?
Special questions3
1. Who sits next to Frank? Clara. 2. Where does the boy come from? He’s from Newcastle. 3. How old are her children? They are seven and ten. 4. When is Peter’s birthday? In April, I think. 5. How much is the shirt? It’s twenty pounds. 6. Who is best at playing tennis? It’s Bob. 7. Where are you going? I’m going to my friends. 8. How much is an orange juice? It’s fifty pence. 9. When does the restaurant open? It opens at six o’ clock. 10. Where can I get some ice cream? You can get some at the snack bar. 11. What are you going to order? Fish and chips. 12. What are you going to do on Saturday? I don’t know. 13. Who has got my pullover? I have got it. 14. What is your name? Carol. 15. When is Susan’s party? It’s on Friday.
Tag questions1
He’s been to Texas, hasn’t he?
Dogs like meat, don’t they?
There are some apples left, aren’t there?
I’m late, aren’t I?
Let’s go, shall we?
Don’t smoke, will you?
He does sing in the bathroom, doesn’t he?
He’ll never know, will he?
I think he’s from India, isn’t he?
Lovely day today, isn’t it?
Tag questions2
He sometimes reads the newspaper, doesn’t he?
You are Indian, aren’t you?
They had a nice weekend, didn’t they?
Peggy didn’t use the pencil, did she?
Mary has answered the teacher’s question, hasn’t she?
The boy is from Turkey, isn’t he?
Sue wasn’t listening, was she?
Andrew isn’t sleeping, is he?
Tom and Maria will arrive at Heathrow, won’t they?
From earliest times plants are known to play an important part in every-day life of man. We know plants to provide us with food, clothes, shelter and many other necessary things. We are still as dependent upon plants as primitive man was thousands years ago. Great necessity caused primitive man to grow plants. And the cultivation of plants is thought to be closely connected with man’s progress. In order to grow plants one had to settle down and to begin building houses. Primitive men had few needs except food and clothing. Civilization has increased man’s wants to a surprising extent. The man of today is no longer satisfied with merely having food to eat and house to live in. He wants raw materials, which can be made into useful things and products. Our food and clothing are produced directly or indirectly by plants. Many animals feed on plants and produce food and raw materials used by man. Without plant neither animals nor men will be able to live. Many things we use in everyday life are made from plants. The paper we write on, the clothes we wear, the tables we sit at, all come from plants. Plants are used as timber in the making of furniture and as fuel. Many drugs are made from plants. Plant culture began a great many years ago. The most important plants in the world are said to have been grown 4.000 years ago. There exist very many species of plants. But the best known to most people are those that are useful to men. They are grown and cultivated by farmers and are called farm crops. These crops are used for many different purposes. Some are used directly by man, some are consumed by animals, others are used in industry and medicine. We can certainly expect new uses to be found and the value of other plants to be discovered.
1.Answer the questions.
Why are plants so important in our life? Because plants to provide us with food, clothes, shelter and manyother necessary things.
Are we dependent upon plants? Yes
What has civilization increased? The man of today is no longer satisfied with merely having food to eat and house to live in.
What were primitive men’s needs? Primitive men had few needs except food and clothing.
What is farm crop? The best known to most people are those that are useful to men. They are grown and cultivated by farmers and are called farm crops.
What are the spheres of the usage of plants? These crops are used for many different purposes.Some are used directly by man, some are consumed by animals, others are used in industry and medicine.
2. Shelter, great necessity, many drugs, the value
3. Earliest times, crops, dependent upon plants, thousands years ago, to be closely connected with man’s progress, Primitive men…
4.
We know that plant provide us with food .
We still depend on plants.
If we want to cultivate this crop we must study its characteristics.
These plants are used for feeding animal .
cultivation of plants is connected with man’s progress.
5. 1.Some plants have been cultivated for over four thousand years
2.Plants provide us with food and clothing
3.Plants are the raw material from which we make various things
4. The most important plants are agricultural because they are used directly by humans
5.Many medicines are made from plants
6.The plants provide us with wood from which furniture, paper and other items are made
7.We know these plants well
8.To understand how a plant grows, you need to study botany
9.Agricultural crops are the most important plants in our lives
Ernest Hemingway is my favourite writer. He is one of the American writers. Hemingway was born in 1899 in Oak Park,, Illinois. His father was a doctor. In high school Hemingway played football and wrote for the school newspaper. He wanted to enlist for the war but was rejected because of an eye injury from football. Finally he managed to go to Europe as an ambulance driver for the Red Cross. He joined the Italian army and was seriously wounded.
every man’s life ends the same way. it is only the details of how he lived and how the died that distingvish one man from another
His war experience provided the background for his many short stories and novels. He achieved success with A Farewell to Arms, the story of love between an American lieutenant and an English nurse during the First World War. Hemingway wrote The Old Man and the Sea when he lived in Cuba. He was awarded the Nobel Hemingway committed suicide, as his father had done before him under similar circumstances.
Առանձնացնել այն նախադասությունները, որտեղ կան բառերի և հանգերի կրկնություններ (repetition and rhythm),օրինակ՝ “Machine men with machine minds and machine hearts!”
millions throughout the world — millions of despairing men, women, and little children
machine men with machine minds and machine hearts
You are not machines! You are not cattle! You are men!
let us use that power — let us all unite
առանձնացնել այն նախադասությունները,որտեղ Չապլինը իր խոսքով հույս է արթնացնում մարդկանց մեջ։(hope)
We want to live by each other’s happiness — not by each other’s misery.
You, the people have the power — the power to create machines. The power to create happiness! You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure.
Let us fight for a new world — a decent world that will give men a chance to work — that will give youth a future and old age a security.
առանձնացնել այն նախադասությունները, որ հույզեր են առաջացնում:(emotions)
Don’t give yourselves to these unnatural men — machine men with machine minds and machine hearts! You are not machines! You are not cattle! You are men!
Vocabulary
gentile- somebody not wanting power or money
misery — extreme sadness
Greed- selfishly wanting power or money
Poisonedլ -to give sb or sth a substance that causes death
barricaded- to close something in to a place with an obstruction, so as to restrict
abundance – a large quantity of sth
cynical-only thinking about your own interests
despairing- having no hope
bitterness- angry and hurt because of a bad experience
dictators– a ruler of a country that has total power & usually got that power through force or violence
liberty– freedom
perish -to die suddenly and possibly violently
brutes – a savage person or animal
despise – to hate very strongly
enslave- to make sb your slave
regiment -to organize in a strict way
drill – to train soldiers by lots of repetition
cattle -cows
cannon fodder – soldiers that are used in war to be sent to their death
intolerance -not accepting other people’s beliefs or behaviour that are different from your own
“Yerevan Mkhitar Sebastatsi’’ Educomplex is a state experimental non-profit public educational institution realizing public education with alternative author educational programs at 5 pre-schools, 5 primary schools, a middle and a high school.
The Educomplex has had significant progress in organizing care and development of children at our pre-schools and primary schools. The author educational program, being carried out at our primary schools, is called “Fun of Discovering Knowledge”.
The transparent educational environment adjusted and appropriate to children’s age groups, swimming pools, bike tracks, playgrounds and group rooms, the use of interactive boards and other digital means, the use of games, student centered and skill based approach increases the learners’ intrinsic motivation so much that they come to school to study and live a happy childhood. Our experience in this field of activities has become rich enough to share with the schools and teacher training educational institutions not only inside Armenia but also throughout the world.
The key objective of organizing education is to reveal and develop the inner capabilities of each learner. The organization of education based on the individual curriculums of our high school learners, youth clubs of learners’ preferences, rich media library, science laboratories, fine art studios, Musical Center and workshops of different trades of vocational education serve to achieve the main aim of public education.
Yerevan “Mkhitar Sebastatsi” Educomplex organizes teacher training courses for the teachers of pre-schools and primary schools or the students of teacher training educational institutions to our primary schools to have an educational practice according to the established educational exchange program.
Every year teachers and learners from different regions of Armenia come to our Educomplex, and we share with them our experience in carrying out alternative author educational programmes.
The Educomplex has established public educational bridges with several schools in Artsakh (Nagorno Karabakh) and Georgia.
Three of our primary schools have their own guest homes and can host teachers from outside Yerevan during the days of teacher training courses and international educational exchange projects.
It is already two years that the implementation of the project “Educational Garden” has begun. As a result of this project all the school buildings of the Educomplex are now surrounded with greensward. Taking care of these greensward territories is considered to be educational work for our learners.
Students get vocational and career college education at our College.
We have the following departments of career college education here:
Pre-school education
Office work with specialized teaching of foreign languages
Organization of tourism services with specialized teaching of foreign languages
Librarianship
Decorative and applied arts and crafts
Computer network maintenance
Photograghy
Fashion modeling and clothing design
Two new departments will be open in September 2019
Fermentation technology and winemaking
Computer arts design
We have the following departments of vocational education:
Gardening
Sewing technology
Horticulture
Culinary
Two new departments will be open in September 2019
Winemaking and production of juices
Pottery
At our college, we are trying to create a proper environment for vocational education: modern studio-workshop-laboratories.
We are realizing production based teaching. We are sure that the best teaching is through teaching with real work. Our educational programs are organized through the educational calendar of the Educomplex, with personal digital means and educational projects.
The education here is also considered individual as we have the opportunity to choose courses of supplementary education. Open clubs of preference development function here. We organize open creative gatherings, reviews, exhibitions, presentations and concerts.
The College students can also participate in the expositional, military-sports camps organized for the schools of the Educomplex.
Sewing workshop
The College students of the departments “Sewing technology” and “Fashion modeling and clothing design” have their trainings in one workshop. We have already said that our education is production based. During the specialization the training is carried out by projects. The students acquire professional skills while working. They are manufacturing a make-to-order process for other branch educational institutions of the Educomplex.
For example, the students sew pillows, blankets, sheets, holiday ritual clothes and other items for the kindergartens of the Educomplex.
Laboratory of technology and decorative applied arts and crafts
There is a main workshop of the profession “Decorative applied arts and crafts”. But the students, having chosen the supplementary courses of handicrafts and crafts, also have their trainings here. Here the students are engaged in pottery, sculpture, drawing, as well as decorations, plates, glasses and other applied art samples.
The workshop cooperates with the Grapes and Wine School. In the result of the project work, there have been designed wine bottles, labels. Both the college students and the pre-school children take part in these projects. During the ritual projects, the students decorate the College, creating the typical environment for each ritual.
Greenhouse laboratory
There is greenhouse laboratory in our college. Thanks to project based teaching we can effectively combine theoretical knowledge with practical training in the greenhouse laboratory.
The greenhouse laboratory serves the students of different age groups: from pre-school children up to school children and teachers.
The middle school learners carry out their biological projects in the greenhouse. The College students of ″Horticulture″ department work here.
Grapes and Wine School
In 2018 Grapes and Wine School established the following departments: ″Fermentation Technology and Winemaking″, ″Winemaking and Production of juices″ and ″Cultivation of Grapes and Horticulture″.
Vineyards
We have already planted grape vines on the College hill and on the Educational Farm. The Educomplex has appealed to the Government of the RA to provide us with a plot in the uncultivated area near the Educational Farm. Here we will have a large grape vineyard, for which we have already purchased nursery vines and rooted them all year round.
Wine Laboratory
We have wine laboratory which is equipped with wine making equipments.
Last year our students with groups of schoolchildren took part in grape harvesting and wine making process (grape harvesting, grape crushing, releasing the juice and fermentation…)
Wine Cellar
The wine cellar will be in the basement of our building. Wine aging will be done in the barrels and clay vessels. The bottled wine will also be kept here. There will be corners for tasting wine here.
Barrelmakingworkshop
There has been created a barrel making workshop where barrels will be made and repaired.